Was this my fate? To be carted away? Did I need to start screaming more in order not to be deprived of my own identity? Probably. To prove to others—and to myself—that I do indeed exist, I needed to give the machine fresh content: new takes, new rage, new intimacy. Yet I found myself utterly unable to deliver, unable to do the basic identity maintenance I had done for my entire adult life and that the attention economy demands. Having developed the out-of-body habit of watching my doppelganger blow back on me, it was as if all I could do was watch: me, her, the confusion. A spectator to my own life. Which meant, according to my mentions (now almost all about her), that I was fading away.

FICTION: This doppelganger-displacement premise — being rendered a spectator to one's own online identity by an AI or rival — is a strong narrative engine for speculative or literary fiction.

Naomi Klein, Doppelganger, loc. 133