Then came Covid—and this booming, unregulated industry of self-styled health experts collided with a global health crisis that scared the hell out of pretty much everyone, including the professionally well. After all, their yoga studios, CrossFit boxes, and massage clinics were, for the first time, locked tight, and their incomes and futures were suddenly highly uncertain. As Ehrenreich taught us, we turn toward the body when life feels out of control. It was in this period that so many of those fit and beautiful influencers stopped merely cooing soothingly and offering encouraging words to motivate our home workouts and green juicing and started whispering to us alarmingly, about dark forces coming to poison us, and eventually, to gag, jab, and dominate us. It was then that the diagonal lines started to race toward one another.

Naomi Klein, Doppelganger, loc. 594