This same inability to see children as autonomous beings is part of the reason why, for so long, disabled children were hidden away in cruel institutions. If a double that reflects well on them is what many parents are after, then disability arrives as an unwelcome interruption to those best-laid plans. Or, in today's language, if your kid is your brand extension, then having a child who challenges social standards of normalcy might mean that your whole personal brand is in crisis.

XREF: Connects to wider discourse on parents seeing children as status objects or brand extensions, echoing critiques of modern parenting culture and body autonomy.

Naomi Klein, Doppelganger, loc. 648