None of this, however, is the kind of influence most high-profile wellness influencers have chosen to wield. Instead, it's more promises about the perfect life that awaits if we attain our perfected body double. Our Bodies, Ourselves, the health bible my mother regularly consulted, has been supplanted with an all-pervasive ethos of "my body, my worth"— the corollary of which seems to be "your body, your problem."

DEFINE: Explains the shift from 'Our Bodies, Ourselves' communal health model to a 'my body, my worth' framework that individualizes blame.

Naomi Klein, Doppelganger, loc. 591