“Some writers take to drink, others take to audiences,” Gore Vidal said back in 1981. Wolf took to audiences, in a way that would have been unimaginable to Vidal, whose heyday predated social media. Wolf grasped the magnitude of the shift to the attention economy earlier than most authors of her generation. She joined Facebook in 2008 and fully embraced its self-publishing potentials, sending long, unedited, frequently fact-free theories into the world and then, when the technology became available, live videos.

QUESTION: What does this early social media adoption suggest about how the attention economy rewards unedited self-publishing?

Naomi Klein, Doppelganger, loc. 335