Hate, you see, is like a virus. It creates ripples that emanate out from those it touches directly. Though one may be targeted directly, the impacts—sometimes powerful ones—are felt by many, many others.

FICTION: Viral imagery for emotion could seed a story where harm spreads indirectly through a community, not just to the immediate victim.

Arsalan Iftikhar, Fear of a Muslim Planet_ Gl…, loc. 286