In this book, I argue that this approach creates what we might call a market for the Muslim. This means that texts from around the world that engage with the existing political articulation of “the Muslim problem,” contain the right elements, and offer some kind of “authentic” pseudoanthropological insight will be published, circulated, reviewed, and critiqued more or less to the extent that they reproduce existing cultural viewpoints. (They can be hostile to or in tension with these viewpoints, but as long as they rehearse them, they will be recognized and accepted.) This is how framing works. So the market for the Muslim has both aesthetic and economic dimensions.

DEFINE: Defines the core concept 'market for the Muslim' — a framing mechanism where texts gain publication and circulation to the degree they reproduce dominant cultural viewpoints.

Peter Morey, Islamophobia and the Novel, loc. 24