This is the true terminus of the neoliberal self: to supplant your own mother and father; to shrug off the surly bond ratings of earth; to transform yourself at the drop of a hat or the swallow of a pill; to be beholden to no other body but only to the incorporeal market. It doesn’t matter if the procedure actually lies within the bounds of contemporary scientific possibility, because it is the apocalypse and the Rapture of the neoliberal scriptures.

Philip Mirowski, Never Let a Serious Crisis …, loc. 430