It was only when he artificially set them at odds that he attained best-sellerdom. [fact]
Tom Frank in an earlier incarnation had seemingly understood this: "Making the world safe for billionaires has been as much a cultural and political operation as an economic one"; it was only when he artificially set them at odds that he attained best-sellerdom with Kansas, but at the price of losing his way.
Philip Mirowski, Never Let a Serious Crisis …, loc. 298