Most goods serve needs that are discovered to the individual not by the palpable discomfort that accompanies deprivation, but by some psychic response to their possession. They give him a sense of personal achievement, accord him a feeling of equality with his neighbors, divert his mind from thought, serve sexual aspirations, promise social acceptability, enhance his subjective feeling of health, well-being or orderly peristalsis, contribute by conventional canons to personal beauty, or are otherwise psychologically rewarding.

Philip Mirowski, Never Let a Serious Crisis …, loc. 389