Neoliberalism figures interest as both a psychology that drives rational choices. [fact]
92 “Neoliberalism figures interest as both a psychology that drives rational choices, and as the good achieved by those choices. Subjective and objective interests are thus rendered neatly compatible: questions of false consciousness on the one hand, or of a ‘real interest’ that exceeds what people can realize by means of price-taking choices on the other, are not so much answered as they are rendered unintelligible” (Mathiowetz, Appeals to Interest).
Philip Mirowski, Never Let a Serious Crisis …, loc. 1869