Neoliberals, as one might expect, have come to concoct a much more plausible justification of the phenomenon. They have carefully read and absorbed their leftist critics, from Thorstein Veblen to Naomi Klein, and far from rejecting them outright, they openly use their ideas to render the process of persuasion both more unconscious and more effective. Neoliberals have pioneered the signal innovation of importing the double-truth character of their project into the everyday lives of the common man. The modern hidden persuaders have gladly nurtured the conviction of the average person that he is more clever than those who seek to manipulate him in order to render him all the more open to that manipulation; the set of techniques predicated on this inversion has been dubbed “murketing.”

Philip Mirowski, Never Let a Serious Crisis …, loc. 392