In the topsy-turvy world of neoliberalism, you may think that you are busily expressing your innate right to protest the cruel and distorted state of the world; but in most cases, you are echoing scripts and pursuing an identity that has already been mapped out and optimized beforehand to permit the market to evaluate and process knowledge about you, and convey it to the users with deepest pockets. Protest has been murketed. You get to express yourself; they get to make money.

Philip Mirowski, Never Let a Serious Crisis …, loc. 912