One of the oddities of contemporary everyday neoliberalism is that people rarely get worked up anymore when encountering overt cruelty to the poor or murketing or endless scams consisting of privatized schemes of self-improvement, and seem to have passively capitulated to fallout from the crisis, but do tend to get distinctly queasy when entrepreneurialism of the self digs down deep into the corporeal. Somehow, that pound of flesh is deemed all the more offensive or transgressive when it really is a pound of flesh traded in the marketplace.

Philip Mirowski, Never Let a Serious Crisis …, loc. 414