If you asked behavioral economists what all this tinkering with conventional neoclassical utility functions was supposed to portend, they would tell you in no uncertain terms that so-called behavioral economics “is based not on a proposed paradigm shift in the basic approach of our field, but rather is a natural broadening of the field of economics . . . [it is] built on the premise that not only mainstream methods are great, but so too are mainstream economic assumptions.”

Philip Mirowski, Never Let a Serious Crisis …, loc. 743