What is striking is the resemblance of such promotional techniques to those of the open-source movement. There also, people are recruited to provide the fruits of their labor gratis in the guise of a rebellion against the market system, which is then reprocessed by other parties into fungible commodities. Although promoted under the banner of "freedom" the process is much more attuned to fostering the self-image of the insolent anarchic hacker culture, while averting participants' gaze from the sheer amount of hierarchical coordination that is required to invest any such project with a modicum of persistence and continuity. Their work is cherished as direct expression of their individuality, but assumes significance only when folded into a well-integrated scheme of insiders and outsiders. The consciousness of participants is so thoroughly socialized that many of them voluntarily become avid acolytes of Hayek and his notions of spontaneous organization, without detecting the possibility of their own personal collapse of kosmos into taxis.

Philip Mirowski, Never Let a Serious Crisis …, loc. 397