Viewing neoliberalism through the lens of Friedman has the effect of considering only one possible approach to the neoliberal problem of the public, and thereby introducing a grave misunderstanding about how neoliberalism works. There was, as Stigler argued, more than one way to skin this cat, more than one strategy to triumph over the will of the public. By understanding these strategies we may come to better appreciate the reason neoliberalism itself has had “nine lives.”

Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, loc. 100