In 2009, the Cato Institute transferred its internationalization service to Atlas. Tom Palmer, from Cato, became Vice-President for International Programs at Atlas, absorbing the discovery arm of the IFC. Palmer soon became the symbolic figure of Atlas’s missionary and discovery activities. He worked with a team of native speakers (in a dozen languages) and deployed an outreach and discovery strategy for challenging regions. Classic texts were translated and distributed and new material produced and shared through web platforms tailored for a given language. The platforms also organized essay contests and relayed information on initiatives like Freedom Schools or university tours. This online strategy implied “aggressive branding and integration of programs around a website.”

Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, loc. 567