Showcasing and recognition took another turn in 2003 when the John Templeton Foundation underwrote a $2 million pledge to finance the Atlas's Templeton Freedom Awards (TFA). Every year Atlas could award, during the Liberty Forum, two prizes of $10,000 each in eight categories—Free Market Solutions to Poverty, Social Entrepreneurship, Ethics and Values, Student Outreach, Initiative in Public Relations, Innovative Media Award, University-based Centers, and Young Think Tanks. In 2013, the Templeton Religion Trust took over, granting each year a single $100,000 grand prize recognizing "exceptional think tank achievement." New awards have been launched over the years. Recognizing specific achievements, these awards come with monetary rewards and are handed out during official events. They celebrate individuals and organizations but they also serve to integrate the network around its common project and common successes.

Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, loc. 596