If the end goal remains constant—safeguarding what neoliberals call a competitive order and exposing humanity ever more to the compulsions of adjustment according to the price mechanism—the means of arriving at this goal shift with time and place. Only by understanding this flexibility do the nine lives of neoliberalism become explainable.

Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, loc. 22