Resolutely pro-business, their proposal was also fiercely anti-free-market, testifying to how unpopular laissez-faire had become with large sections of the business world itself. Not unlike the rhetoric of the New Deal, “rational capitalism,” “orderly economy,” and “scientific planning” were all terms used in contraposition to the “evils of competition” or the “chaos of overproduction.”

Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, loc. 66