The objective of the ALA is to “apply sound business practices” to the domain of influence building and public policy shaping. As such its training programs progress from basic ideas about the free market to practical business skills: … Freedom is our business: we believe that using the best business methods is the key to advancing the ideas and the policies of freedom. Accordingly, Atlas teams plan strategically, seek the highest value added, engage in competitor analysis, brand our products and use the most suitable marketing techniques to encourage our target markets to “consume” our products, and measure our successes (and our failures).

Dieter Plehwe, Quinn Slobodian & Philip Mirowski (eds.), Nine Lives of Neoliberalism, loc. 599