Jamal Awil

← on individuality and social forms_…

Fashion's power grows as fixed convictions weaken. [causal]

We can discover one of the reasons why in these latter days fashion exercises such a powerful influence on our consciousness in the circumstance that the great, permanent, unquestionable convictions are continually losing strength, as a consequence of which the transitory and vacillating elements of life acquire more room for the display of their activity. The break with the past, which, for more than a century, civilized mankind has been laboring unceasingly to bring about, makes the consciousness turn more and more to the present. This accentuation of the present evidently at the same time emphasizes the element of change, and a class will turn to fashion in all fields, by no means only in that of apparel, in proportion to the degree in which it supports the given civilizing tendency.

XREF: Connects to Simmel's broader sociological argument about modernity, the break with tradition, and how attention shifts toward the present and change.

Georg Simmel, on individuality and social…, loc. 724