Burning Man demonstrates a commitment to the same values that Web 2.0 idealizes, and allows technologists to affirm the validity, importance, and presence of these ideals in their lives. Just as Burning Man is a blueprint for creating a community that runs on gifts, bartering, and volunteerism, the rhetoric of Web 2.0 suggests that technology as a business can embody the same values.

Alice E. Marwick, Status Update, loc. 139