Certainly, researchers have chronicled micro-celebrity practice among different groups of young people; the word “micro-celebrity” was coined by Theresa Senft in a study of camgirls, not technology professionals. While these tactics will look different when adopted by hip-hop artists, teenage Tumblr celebrities, food bloggers, or Pinterest enthusiasts, what remains common is how social media has rapidly and enthusiastically become bound up in market rhetoric.

Alice E. Marwick, Status Update, loc. 726