In reality, even if Garyvee's methods do generate wealth for some people, they are unsustainable for most. Vaynerchuk doesn't mention that "crushing it" requires, at minimum, a white-collar job and technical skills. Gary himself has unusual charisma and entrepreneurial spirit, and a multi-million dollar family business to fall back on. Crush It!'s methods systematically exclude women (who are the majority of caregivers), single parents, people with disabilities, and a whole host of others from "succeeding" using these tactics. (Does this mean they are just lazy?) Gary's extraordinary success has yet to be replicated by the legion of followers attempting to "Crush It" through homemade videos about accounting and real estate, most of which imitate Vaynerchuk's brash spirit. Gary's followers seem mostly to work in technology and marketing; it's apparently harder to "monetize" a passion for secretarial work, social justice, or community gardening than a passion for wine, entrepreneurship, or real estate.

Alice E. Marwick, Status Update, loc. 444