Dot-commers emphasized the “five c’s”—content, commerce, community, context, and connectivity—and extolled the massive changes that the “New Economy” would bring about. The New Economy, a buzzword popularized in 1997 by a series of articles in BusinessWeek, referred to the massive changes that the technology industry would bring to the economic climate of the United States, specifically low unemployment rates, fast growth, low inflation, and increased productivity.

Alice E. Marwick, Status Update, loc. 141