During the mid to late 2000s, she took advantage of the new crop of New York media blogs like Gawker and the rise of the New York City technorati to launch herself to prominence. Allison wrote a relationship column, first for the free Metro weekly, then for Time Out New York; she appeared as a “talking head” for Star magazine on various cable news shows; and she wrote intimately about her dalliances with semi-famous men, her love for pretty dresses, and her fluffy white dog. With three of her attractive friends, she founded a “lifecasting” startup called Non-Society that consisted primarily of each woman blogging about her life; the same women starred on a video show called TMI Weekly.

Alice E. Marwick, Status Update, loc. 385