Ferriss discusses two competing norms and explains why he chose one of them. It is through these types of public discussions and micro-interactions that the norms of an emerging technology are worked out within a social group. Eventually some controversies were settled by the technology; the emerging practice of re-tweeting was incorporated into Twitter's software and people no longer argued that it was an illegitimate use of the site.

Alice E. Marwick, Status Update, loc. 238