Ferriss is an infamous self-promoter and a consummate personal brander (Wired named him the top self-promoter of 2008, which he promptly added to his official bio.) His first book, The 4-Hour Work Week, has been a bestseller since its publication, and his second book, The 4-Hour Body, debuted at number one on the New York Times bestseller list.

Alice E. Marwick, Status Update, loc. 447