“Web 2.0” represented a “reboot” back to the ideals of the early web, the “five c’s.” One of the reasons Web 2.0 was so successful is because it both revived and revitalized long-held techno-utopian beliefs held by dot-com survivors, activists, and old-school geeks, as well as presenting another opportunity for wealth generation. The appellation “2.0” suggested a return to the early web as an exciting space of creativity and innovation, rather than the crass, carpetbagger gold rush of the dot-com boom. From the start, Web 2.0 encompassed both financial and idealistic motivations for technological innovation.

Alice E. Marwick, Status Update, loc. 150