The year 2005 was also the first for two largely ad-hoc gatherings, SuperHappyDevHouse and BarCamp, which attracted social media enthusiasts primarily working at venture-backed startups. … Beale was using WordPress software and learned from Mullenweg's Flickr stream that Mullenweg had just relocated to the Bay Area and was hosting a meetup. Beale was eager to meet the man behind the software: “This is so hard to conceive of now but I'm like, 'Wow! I could actually meet the guy who made the script that I use for my blog.'”

Alice E. Marwick, Status Update, loc. 156