Ferriss treats women as objects or trophies, every now and then tossing a bone to his female readers (“to the ladies, for whom peanut butter seems to be like crack, the tablespoon scoop should be no more than a small mound”). … I met “The Kiwi” in Buenos Aires, Argentina … his obsession started when he saw a professional samba dancer in Brazil balance tequila shots on top of each butt cheek in a dance club. Lamenting the lack of similar scenes in his own country, he set off on a mission to isolate the best exercises to create buttocks worthy of tequila shots … In four weeks, he took his then-girlfriend, an ethnic Chinese with a surfboardlike profile, to being voted one of the top 10 sexiest girls out of 39,000 students at the University of Auckland.

Alice E. Marwick, Status Update, loc. 456