Neoliberalism contains a discursively embedded ideal subject. In an uncertain economic climate, successful workers must be active, entrepreneurial risk-takers. Given corporate deregulation and the de-emphasis on government-provided social services, neoliberal citizens should be self-sufficient and responsible. The rapid pace of information technology and global labor requires a flexible workforce that learns quickly. An effective neoliberal subject attends to fashions, is focused on self-improvement, and purchases goods and ser vices to achieve “self-realization.” He or she is comfortable integrating market logics into many aspects of life, including education, parenting, and relationships. In other words, the ideal neoliberal citizen is an entrepreneur.

Alice E. Marwick, Status Update, loc. 36