In other words, social media allows people to strategically construct an identity in ways that are deeply rooted in contemporary ideas that the self is autonomous and constantly improving. But it is Web 2.0 culture that encourages this behavior by advancing a particularly neoliberal conception of the “enterprising self,” one that advocates the use of technology for identity creation and presentation. In social media applications and Web 2.0 culture, identity can be constructed, managed, and changed.

Alice E. Marwick, Status Update, loc. 495