In 2005, Jonathan Gray coined the term “anti-fan” to describe “those who strongly dislike a given text or genre, consider it inane, stupid, morally bankrupt and/or aesthetic drivel.” Instead of avoiding what they dislike, sometimes anti-fans fervently consume the media they “love to hate,” in order to discuss it with other like-minded anti-fans. That is certainly the case with a group of anti-fans who are devoted to hating internet celebrity Julia Allison.

Alice E. Marwick, Status Update, loc. 384