It is no coincidence that self-branding is contemporaneous with the Web. Internet technologies have made it possible for people to apply sophisticated branding strategies used by modern multinational companies to themselves, and social media in particular has allowed individuals with internet access to broadcast to the world in an affordable way. Perhaps due to its origins in the dot-com boom, self-branding has had a remarkably wide reach within the technology industry.

Alice E. Marwick, Status Update, loc. 466