Julia is arguing the Julia Allison point. She is arguing the case for herself. And she doesn't have to actually believe it. She is arguing that she is a good editor, which she's not. She is arguing that she is a successful businesswoman, which she's not. She's arguing that she's a caring individual, which she's not. But, you know, it doesn't matter that all these things aren't true and that she may not actually believe them herself because she can argue the point. And that's all that matters to her—arguing the point ... And then you start defending the image rather than the authentic self. And ... that is especially important when there is no authentic self.

Alice E. Marwick, Status Update, loc. 403