The networked audience is distinct from the broadcast audience in that the networked audience is connected. The tech scene is a superlative example of the networked audience, because the social element is articulated both on and offline. Unlike many online communities where a small percentage of people create most of the content, people in the tech scene act as both content producers and consumers to maintain status and intimate ties with the community. Lifestreamers read others' lifestreams and create content with their audience in mind. Their online and offline lives are intrinsically interwoven, meaning that nonparticipation has real social costs.

Alice E. Marwick, Status Update, loc. 550