The anti-corporate movement protested the rise of multinational corporations, their environmental impact, the homogenization of mass culture, media consolidation, and the pervasiveness of advertising. These criticisms were brought to popular attention in Naomi Klein’s No Logo, Eric Schlosser’s Fast Food Nation, the films The Corporation and Super Size Me, and the magazines Adbusters, Stay Free! and The Baffler. Anti-corporate activists advocated ethical consumption, supporting small businesses, and boycotting major multinational corporations, and they organized events like “Buy Nothing Day” and “Turn Off Your TV Week.” These organizations used networked, distributed structures and technologies to create nonoppressive collaborative strategies and principles. Jeff Juris writes that anti-globalization practices enact a “dual politics” by “intervening within dominant publics while generating decentralized network forms that prefigure the utopian worlds they are struggling to create.” Like open-source software, the movements themselves are instantiations of political principles.

Alice E. Marwick, Status Update, loc. 102