McCarthy displayed a certain disdain toward these “Web 2.0” people, whom she viewed as meritless attention seekers. After all, there are limitations to micro-celebrity. While some micro-celebrity practitioners are able to translate their fame into a better job or a book deal, very few achieve the financial success or legitimacy given to mainstream celebrities. For the most part, micro-celebrities need further legitimization to reap the benefits of real fame.

Alice E. Marwick, Status Update, loc. 348