Micro-celebrity also employs a twist on aspirational consumption, a marketing strategy used by luxury brands like Louis Vuitton and Chanel. These companies, known for expensive products purchased by the global rich, target middle-class consumers with lower-priced lines of sunglasses and perfumes—the "entry-luxury" consumer base. This lower-level consumer is vitally important: these companies make the bulk of their profits selling $250 sunglasses rather than $10,000 dresses.

Alice E. Marwick, Status Update, loc. 289