People in technology agreed with self-branding consultants that a successful personal brand involves a distinct username (like gary-vee or, in my case, alicetiara), multiple social media accounts, the distribution of content using the internet, and the promotion of this content using social media. My informants concurred that potential personal branders should at least have a central web presence. Leah Culver summarized, “So the personal branding includes your domain name and your blog and if you do projects, a list of projects that you worked on and here’s the link to my projects.” Julia Allison gave a workshop on personal branding at the Learning Annex in which she laid out a website structure including sections called Meet Me, Work with Me, E-mail Me, Social Media Links, Blog, Articles, Videos, Press, Recommendations, and Best Of.

Alice E. Marwick, Status Update, loc. 472