Many people I talked to spoke of the downsides to micro-celebrity life; namely, that there was constant “drama.” Living a public life can be stressful and comes with a lot of gossip and intrigue, partly due to the scrutiny of blogs like Valleywag. Lacy explained: “The part that’s not fun is … the exploitive part … people know that if they write certain things about me it’ll drive a certain amount of traffic so people will write nasty things.”

Alice E. Marwick, Status Update, loc. 382