Hacker culture and various forms of in de pen dent publishing and activism upheld the belief that social technology could be a direct instantiation of political ideals and could succeed where established institutions had failed. One of the reasons "Web 2.0" was so discursively prevalent is that it appealed to multiple, disparate audiences. But rather than accepting the full radicalism of these ideals, Web 2.0 ideology was dampened in its transformative potential by Silicon Valley orthodoxy.

Alice E. Marwick, Status Update, loc. 110