I think Vaynerchuk and Ferriss are successful for two reasons. First, they uphold the values of the tech community by emphasizing passion, business success, self-improvement, and meritocracy. They do not criticize or interrogate anything that the tech community holds dear. Second, they evangelize tools developed by the tech community like blogs, Twitter, YouTube, online advertising, and so forth. Overall, both men emphasize Web 2.0’s revolutionary impact on business, employment, the self, and even the body. This reinforces the Web 2.0 scene’s sense of itself as uniquely special, smart, and socially revolutionary.

Alice E. Marwick, Status Update, loc. 463