Web 2.0 discourse positioned the entrepreneur as the mythic hero and venture-backed startups as the epitome of high status. In other words, social media positioned capitalism to be an agent of social change without challenging underlying inequalities. And while many of the preceding social movements were diverse, Web 2.0 was primarily white, male, and technologically determinist. Web 2.0 thus selectively drew from elements of San Franciscan counterculture while embracing Silicon Valley's technologically fueled economic success.

Alice E. Marwick, Status Update, loc. 63