Ariel Waldman when she got hired as the Community Manager at Pownce she didn't really have a track record other than being a sex blogger, and now she is writing a book about social media and she is doing community management work for NASA. So Pownce was a failure, not because she failed but, if you look at her resume, it would appear that so far Ariel doesn't really have a track record still. So she is running off of, I guess fumes and she is doing a great job but if I was an analyst … I would say, I don't know how she got this job at NASA. She is a sex blogger who worked for a failed startup who is on Twitter. She has like 20,000 followers.

Alice E. Marwick, Status Update, loc. 706