There are clearly tensions inherent in Web 2.0's combination of entrepreneurial capitalism and techno-utopianism. To achieve high status, one must be committed to the entrepreneurial startup culture, engage in self-conscious self-marketing, network continually, or do a combination of all three. Yet although the business of technology and social media may value and reward attention and wealth as much as technological knowledge and innovation, it is the knowledge and innovation piece that "really" matters. Status is crucial, but it must be the right kind of status.

Alice E. Marwick, Status Update, loc. 265