The care with which people create their “edited self” is at odds with the stated ideals of equality, meritocracy, and collaboration that permeate the tech scene. Although it is normal, even socially necessary, for technology workers to create a visible presence online and participate fully in social media, members do this with a critical eye as to how their actions will be received. Since women in the scene are subject to scrutiny for their appearance, information-sharing, and relationships in a way that men are not, there is a stark gender imbalance in the way user-created content is perceived and judged.

Alice E. Marwick, Status Update, loc. 722